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Google Business Profile SEO

Own the map pack before your competitors do

When someone searches “restaurant near me,” Google shows three results on the map. If your restaurant is not one of them, you are invisible to people ready to eat within walking distance of your door.

The problem

Your Google listing is costing you customers

A claimed profile is not an optimised profile. The restaurant down the street is collecting reviews, publishing updates and sending stronger local signals every week.

Half-finished profile

Missing categories, menu links, attributes and accurate holiday hours weaken relevance and trust.

No review system

Competitors collect fresh reviews consistently while your review count and recency stand still.

Zero profile activity

No recent posts, photos or updates makes a listing look dormant to Google and diners.

Conflicting information

Different addresses or phone formats across the web make Google doubt which information is correct.

01
Why it matters

The map pack is where restaurant decisions actually happen

Many food searches end on the map: customers compare three listings, scan ratings and photos, then tap directions. Your profile is a living marketing channel whose categories, reviews, images, posts and citation consistency determine whether you enter that decision.

The outcome

What GBP optimisation does for your restaurant

01

Map-pack visibility

Compete for the three spots that capture the highest-intent local food searches.

02

More calls and directions

Improve the actions that lead directly to bookings, visits and menu views.

03

Reviews that sell for you

Build a steady, authentic stream of recent reviews and respond to every customer.

04

Organic local discovery

Earn visibility without paying for every map impression or interaction.

05

Consistent information

Make your name, address and phone identical across Google, directories and social profiles.

Our process

How we optimise your Google Business Profile

Not a one-time cleanup—a system that builds local ranking signals month after month.

1
Week 1

GBP Audit

Review categories, attributes, hours, links, photos, NAP consistency, reviews and local competitors.

2
Week 1–2

Profile Optimisation

Complete every relevant field, refine categories and description, and connect menus and conversion links.

3
Week 2–4

Citations and NAP Cleanup

Correct conflicting listings, remove duplicates and build accurate citations on relevant platforms.

4
Monthly

Ongoing Optimisation

Publish useful updates, guide review growth, refresh visuals and monitor map-pack performance.

Deliverables

What you get

Everything is tailored to your restaurant, market and goals—never a generic report with the logo changed.

GBP Audit

A complete diagnostic against local competitors and Google best practices.

Profile Optimisation

Categories, attributes, description, hours, links, menu and business details.

Citation Cleanup

Corrections for inconsistent directory listings and duplicate profiles.

Review Strategy

A practical system for generating and responding to genuine reviews.

Google Posts Plan

A repeatable schedule for offers, menu updates, events and fresh activity.

Monthly Report

Map visibility, interactions, reviews and next actions.

FAQ

Google Business Profile questions, answered

Straight answers, without agency language.

Regular SEO ranks website pages. GBP SEO targets the local map pack, which appears above organic results for many restaurant searches.

Ready when you are

Three spots on the map. Yours should be one of them.

Book a free GBP audit and see what your profile is missing, what competitors do better and how to close the gap.

Get a Free GBP Audit