No content plan
Random posting gives the audience no rhythm and the brand no recognisable story.
Social Media Marketing
Social media that fills restaurants, not just feeds
You do not need more followers. You need more customers. We help your restaurant show up consistently for people who live, work and eat nearby—and give them a reason to visit this week.
The problem
Why your social media is not bringing in customers
Posting without a plan creates activity but not momentum. A strong feed needs a repeatable rhythm, clear audience and a path from content to the restaurant.
Talking to nobody
A follower number means little when the audience is inactive, irrelevant or far away.
Every post looks the same
Repetitive images blend into the feed instead of earning attention and shares.
No link to revenue
Without tracking or calls to action, you cannot tell whether content supports bookings or orders.
01
Why it matters
Social media is the first impression your restaurant makes
Before booking, people often check your feed. A lively, consistent presence with real food, kitchen and customer moments builds confidence. A dormant or generic one quietly sends the customer to the competitor nearby.
The outcome
What strategic social media does
Build local awareness
Use location, discovery and shareable content to reach nearby diners organically.
Turn followers into regulars
Consistent visibility keeps the restaurant top of mind when dinner is decided.
Give the food better content
Create a varied visual system across images, video, carousel, Stories and Reels.
Use social proof
Customer tags, real dining moments and responsive conversations build trust.
Remove daily posting stress
Plan, create, approve and schedule content through a reliable calendar.
Connect every channel
Coordinate social content with SEO, GBP and paid campaign moments.
Our process
How we handle social media
A structured system that builds audience, trust and reasons to visit.
1
Week 1
Audit and Research
Assess accounts, content quality, competitors, followers, usable assets and priority platforms.
2
Week 1–2
Strategy and Content Plan
Define content pillars, calendar, visual direction, discovery strategy and response guidelines.
3
Ongoing
Creation and Scheduling
Write, format, approve and publish posts, Stories and Reels across active platforms.
4
Monthly
Engagement and Reporting
Manage or guide responses, measure performance and adapt the next calendar.
Deliverables
What you get
Everything is tailored to your restaurant, market and goals—never a generic report with the logo changed.
Social Media Audit
Account, content, audience and competitor assessment.
Content Strategy
Pillars, themes, visual direction and platform recommendations.
Monthly Calendar
Planned formats, captions and publishing schedule.
Content Creation
Captions, formatted assets, Stories and Reels scripts.
Engagement Management
Direct responses or practical templates and team training.
Monthly Report
Performance, audience insight and next-month adjustments.
FAQ
Social media questions, answered
Straight answers, without agency language.
Most Instagram plans use three to five feed posts weekly with frequent Stories, adjusted for platform and content capacity.
We use strong existing assets and coordinate specialist shoots when needed.
We can manage engagement or train your team with a response system so conversations do not go unanswered.
We prioritise relevant local followers who can become customers—not inflated numbers from giveaways.
Only when the restaurant personality and customer demographic make it worthwhile. We recommend platforms based on audience fit.
Content is coordinated across channels so seasonal campaigns, website content, GBP posts and paid media reinforce one another.
We can audit the work, provide a strategy they follow or take over where needed.
We track referral visits, booking-page clicks, DMs, codes and other measurable actions while being honest about brand effects that cannot be perfectly attributed.
Ready when you are
Your restaurant has a story. Let people see it.
Book a free social audit and see what a consistent, strategic presence should look like for your restaurant.
Get a Free Social AuditOr email hello@dinevix.com