Images are massive
Camera-size food photography loads at many times the file size a phone actually needs.
Website Speed Optimization
A slow website is a closed restaurant with the lights on
A customer will not wait five seconds to see your menu. They see a blank screen, tap back and choose another restaurant. Google notices too. Website speed is not a developer problem—it is a revenue problem.
The problem
Losing customers before they see a single dish
Your fast laptop and Wi-Fi hide what a hungry customer experiences on mobile data. Images, scripts and the server add seconds while the back button stays one tap away.
The theme is bloated
Unused animation, fonts and plugin code still load on every page.
Too many server requests
Every unnecessary script, font and stylesheet delays the finished page.
Hosting is the bottleneck
A slow shared server can erase every front-end performance improvement.
The layout jumps
Late images and fonts move buttons while users tap, failing layout-stability metrics.
01
Why it matters
Speed is a ranking, conversion and trust factor
Core Web Vitals measure loading, responsiveness and layout stability. Before anyone reads the menu or sees a photo, they experience how quickly and smoothly the site works—and that first impression affects both trust and action.
The outcome
What a fast website does
Support higher rankings
Passing performance thresholds gives every page a stronger technical foundation.
Keep more visitors
Fast pages let people reach the menu, location and reservation action.
Work on real mobile connections
Optimisation protects the experience on 4G, 3G and unreliable Wi-Fi.
Improve paid landing pages
Better speed can support Quality Score, conversion and ad efficiency.
Pass Core Web Vitals
Target green LCP, INP and CLS outcomes instead of vague “improvement.”
Feel professional
Instant, stable pages create confidence before a customer reads a word.
Our process
How we make your website fast
Measure. Fix. Verify. No generic optimisation checklist applied blindly.
1
Week 1
Speed Audit
Test key pages on throttled mobile, inspect waterfalls, assets, plugins, hosting and competitors.
2
Week 1
Prioritised Fix Plan
Rank bottlenecks by milliseconds saved, dependencies and risk.
3
Week 1–3
Implementation
Optimise images, code, fonts, caching, compression, rendering and delivery infrastructure.
4
Week 3 + monthly
Verification and Monitoring
Repeat the same tests, confirm Core Web Vitals and catch later regressions.
Deliverables
What you get
Everything is tailored to your restaurant, market and goals—never a generic report with the logo changed.
Speed Audit Report
Every bottleneck identified, measured and ranked by impact.
Before/After Benchmarks
Comparable PageSpeed, Core Web Vitals and load-time evidence.
Image Optimisation
Proper sizes, modern formats, lazy loading and stable dimensions.
Code Cleanup
Unused assets reduced and critical rendering streamlined.
Server Optimisation
Caching, compression and CDN setup where appropriate.
Core Web Vitals Report
LCP, INP and CLS status across important pages.
Monthly Monitoring
Regression alerts and recommended maintenance actions.
FAQ
Speed optimisation questions, answered
Straight answers, without agency language.
Test the mobile URL in Google PageSpeed Insights. The free audit explains the numbers and finds the underlying causes.
No. We improve how assets are delivered while preserving the intended visual experience.
Yes. WordPress sites often have significant gains available across images, themes, plugins and caching.
We optimise what each platform exposes and explain honestly when platform limits cap the possible improvement.
Under two seconds on mobile is a strong target, with LCP kept under Google’s good threshold of 2.5 seconds.
Speed and Core Web Vitals support search performance and also reduce the user abandonment that undermines conversion.
Most restaurant sites take one to three weeks from audit to verified completion.
Only if server response is a material bottleneck. We measure before recommending a hosting change.
They do until new heavy images, plugins or theme changes create regressions. Monitoring catches those changes early.
Ready when you are
Every second your site loads, someone picks a faster restaurant.
Book a free speed audit. We will test the site like Google does and show exactly what is slowing it down.
Get a Free Speed AuditOr email hello@dinevix.com